What should I write in a survey introduction?

With the concentration span of humans getting lower yearly, it becomes very important to catch the audience's attention within the first few sentences of your survey and get them to take the survey before they get bored and leave your survey. Since the survey introduction is the first thing that a respondent sees before they begin answering the survey questions you must create an attractive survey introduction.

What is a Survey Introduction?

A survey introduction is the initial section of a survey that is designed to introduce the survey's purpose, give context to the questions, and provide information about the survey to the respondent. A survey introduction is essential because it sets the tone for the rest of the survey and can impact the respondent's willingness to participate in the survey and provide honest answers. If the introduction is not clear, concise, and engaging, the respondent may lose interest and abandon the survey, resulting in low response rates.
A well-crafted survey introduction can engage the respondent's interest, make them feel valued, and encourage them to complete the survey. A good introduction can help the respondent understand the survey's purpose, why their participation is important, and what they can expect from the survey experience. When the respondent feels comfortable and engaged, they are more likely to provide honest and thoughtful responses, resulting in higher-quality data.
In this blog post, we'll be diving into five killer ways to write a survey introduction that will make your respondents want to answer your questions. First, let's take a few captivating examples

Examples of survey Introductions

This is a survey to find out the level of satisfaction patients receive from healthcare services at “Bliss Hospital”. Read each detail carefully.

Introduction Example 1: Dear patient, We value your experience and opinion about our healthcare services. We would like to learn more about your experience during your stay with us. This survey will help us understand how we can improve our services to ensure your healthcare needs are fully met. We understand that you may be feeling under the weather and might not feel like answering survey questions, but please be assured that your feedback will go a long way in shaping our services to better serve you and future patients. Thank you for your time and honesty.

Introduction Example 2: Dear valued patient, At Bliss Hospital, we strive to provide the highest quality healthcare services to our patients. Your satisfaction is important to us, and we want to hear about your experience. We have designed this survey to help us understand how we can improve our services to ensure that we meet all your healthcare needs. We know that being sick can be stressful, and we appreciate your willingness to share your experience with us. Your feedback will help us enhance our services to provide you with better care. Thank you for taking the time to complete this survey.

5 Tips to Write killer Introductions Impossible to Resist

Now let's go through some of the points and tips that make these introductions perfect enough to attract responses from your audience.

1. Explain the purpose of the survey

Nobody wants to waste their time on a survey that seems pointless. So, the first thing you want to do in your survey introduction is to explain the purpose of the survey. Let your respondents know what you're trying to achieve and why their input is important. For example, if you're conducting a customer satisfaction survey, you could write something like this:
"Hello, and thank you for taking the time to participate in our customer satisfaction survey. We're committed to providing the best possible experience for our customers and your feedback will help us to achieve this. Your responses will be used to improve our products and services, so please be honest and let us know how we can do better."

2. Highlight the benefits of participating

Everyone wants to know what's in it for them. So, in addition to explaining the purpose of the survey, you should also highlight the benefits of participating. This could include things like exclusive discounts or the chance to win a prize. Here's an example:
"By completing this survey, you'll be helping us to improve our products and services to better meet your needs. As a thank you for your time, we're offering a 10% discount on your next purchase. Plus, all respondents will be entered into a drawing to win a $100 gift card!"

3. Assure respondents of their anonymity

One of the biggest concerns people have when taking surveys is the fear that their responses will not be anonymous. To alleviate this concern, make sure to include a statement assuring respondents of their anonymity. Here's an example:
"Your responses to this survey will remain anonymous. We will not share your personal information with any third parties and your responses will only be used for research purposes. Your feedback is important to us, so please be honest and feel free to express your opinions."

4. Use engaging language

If your survey introduction is dull and dry, your respondents are likely to lose interest before they even start. To keep their attention, use engaging language that grabs their attention and makes them want to participate. Here's an example:
"Hey there! We want to hear from you! By taking this quick survey, you'll be helping us to improve our products and services to better meet your needs. So, let's get started!"

5. Create a sense of urgency

Finally, create a sense of urgency by letting respondents know that their time is limited. This can help to motivate them to complete the survey before it's too late. Here's an example:
"Don't miss your chance to have your voice heard! This survey will only be available for the next 3 days, so be sure to complete it before time runs out. Your feedback is valuable and we can't wait to hear what you have to say!"

Free Survey Introduction Samples

Market Survey Introduction
Sample 1:

Dear Valued Customer,
We at ABC Inc. are committed to providing exceptional customer service and ensuring that our products meet your needs. We are conducting this survey to gather feedback about your recent experience with our products and services. Your responses will help us to improve our services and continue to provide you with the best possible experience.
The survey will take approximately 10-15 minutes to complete, and your responses will remain anonymous. Your honest feedback is invaluable to us, and we appreciate you taking the time to complete the survey.
Thank you for choosing ABC Inc. We look forward to your feedback.

Sample 2:

Hello,
We hope this message finds you well. We at XYZ Corporation are dedicated to providing you with the best possible customer experience. As part of our commitment to excellence, we are conducting this survey to better understand your needs and how we can improve our services.
The survey will take approximately 5-10 minutes to complete and will cover topics such as your recent interactions with our team, the quality of our products, and your overall satisfaction with our services.
We value your honest feedback and assure you that your responses will remain anonymous. Your participation is vital to help us enhance our services and provide you with the best possible experience.
Thank you for your time and support in helping us improve. We look forward to hearing from you.

Customer Satisfaction Survey Introduction

Sample 1:
Dear [Employee],
Your opinion is important to us. In an effort to continuously improve our workplace, we are conducting an employee survey. By participating, you will help us gain valuable insights into the employee experience and identify areas for improvement.
To show our appreciation for your time and effort, we will be offering a prize draw for all employees who complete the survey. One lucky winner will receive a $500 gift card to a retailer of their choice.
We assure you that your responses will remain confidential and that your honest feedback will be used to make our workplace an even better place to be.
Thank you for your participation.

Sample 2:
Hello [Employee],
We want to hear from you! As an employee of our organization, your feedback is essential to help us improve and better serve our clients. We value your opinion and want to ensure that your voice is heard.
As a thank you for taking the time to complete this survey, we will be offering a $50 gift card to all employees who complete the survey.
Your participation is completely voluntary and your responses will be kept confidential. We encourage you to be honest and thorough in your answers so we can make positive changes in our organization.
Thank you for your time and feedback.

Student Report Survey Introduction
Thank you for being one of our students at [name of your school]. Please take the time to answer this short five-minute survey and let us know how satisfied you are with your chosen courses from this semester.
This survey is anonymous, so feel free to answer honestly. It will very much improve the accuracy of our data and help us improve the curriculum as best as possible.

Conclusion
Lastly in order to create the best survey introduction that is guaranteed to give you quality response rates, use a survey tool that is flexible and can assist you in making a good introduction to meet the target audience. You can use Enquete to create the best survey that is intuitive and user-friendly.