4 Most Effective Product Survey Questions to Improve Sales

If you're not using customer feedback to shape your product, you're shooting yourself in the foot. Your customers hold the key to unlocking your sales potential, and the only way to get that key is to ask the right questions.

Product surveys are often seen as a box-ticking exercise by businesses. But here’s the truth: poorly designed surveys can do more harm than good, wasting time and giving you misleading data. If you’re not asking the right questions, you’re losing out on actionable insights that can drive your sales forward.

In this article, we’ll show you the four most effective product survey questions that you need to start asking now, followed by some extra survey questions that go even deeper. These questions aren’t just suggestions—they’re essential if you want to boost your product’s performance and grow your sales.

 

What is a product survey?

A product survey is a research tool used by producers to learn what their target market thinks about a product that they plan to produce so they can produce an appealing product that satisfies customers' needs. Running a survey before launching a product means you get to see what people really want and need.

But the beauty of product surveys doesn't stop there. Even for existing products, these surveys remain invaluable. They provide a continuous stream of feedback, helping you gauge how users are enjoying their experience and pinpoint areas for improvement.

To harness the full potential of product surveys, you need the right product survey questions. That's why we've compiled a list of top-notch product survey questions that can make a significant impact on your company's growth. These survey questions will not only help you understand your customers better but also guide your future product development decisions. If you are still doubting if surveys are the best way to go about your product research, you can read more on the advantages of survey over other research methods.

 

Product Survey Questions

Great product surveys aren't just about asking customers how they feel—they're about understanding what drives their decisions and what makes them stick around (or not). If you want to improve your product and skyrocket your sales, these four questions are your starting point.

1. How Satisfied Are You with Our Product?

This question helps assess overall customer satisfaction. By identifying how happy customers are, businesses can pinpoint strengths to emphasize and weaknesses to address, leading to enhanced customer retention and repeat sales.

2. What Problem Does Our Product Help You Solve?

Understanding the specific challenges customers are solving with your product allows you to focus on the most important features. This insight can guide product development and marketing efforts, ensuring the product better aligns with customer needs and attracts more buyers.

3. How Likely Are You to Recommend Our Product to Others? (NPS)

The Net Promoter Score (NPS) measures customer loyalty and the likelihood of recommendations. A high NPS indicates that customers are satisfied enough to promote your product, which can lead to increased sales through word-of-mouth marketing.

4. What Can We Improve to Serve You Better?

Asking customers what they would like to see improved helps identify product shortcomings or unmet needs. By acting on this feedback, businesses can enhance their offerings, reduce churn, and create a product that better satisfies the market, ultimately boosting sales.

More Product Survey Questions

Beyond the essential questions listed above, there are additional questions that can offer deeper insights into customer preferences and purchasing behaviors. These questions can help refine your product and sales strategies even further.

What Made You Choose Our Product Over Competitors?

This question gives you a competitive edge by showing you exactly why customers picked your product. Knowing this allows you to emphasize those advantages in future marketing campaigns.

Which Features Do You Use the Most?

If you know which features your customers love, you can focus on improving and promoting those specific aspects. This prevents you from wasting time on features nobody cares about.

How Would You Rate Our Customer Support?

Great product experience doesn’t end at the sale. Your support team is an extension of the product. A report from Microsoft found that 96% of customers say customer service is important in their choice of brand loyalty. If your support isn’t up to par, it can hurt your sales.

What Nearly Stopped You from Buying Our Product?

This is a killer question because it reveals barriers in your sales process. If customers hesitated before buying, there’s a chance future customers will hesitate for the same reasons. Fixing these pain points could boost your conversion rates significantly.

What Additional Features Would You Like to See?

Product development shouldn’t just be about guessing what customers need. Let them tell you! By asking what features they want, you can stay ahead of competitors and meet market demand.

Did You Experience Any Difficulties While Using Our Product?

Identifying friction points early can save you from larger problems down the line. This question helps ensure your product is easy to use, improving the overall customer experience and reducing churn.

How Do You Usually Use Our Product?

Understanding how customers interact with your product helps you spot new use cases or potential product enhancements. It can also reveal opportunities to expand your marketing message.

Would You Be Interested in Future Products/Services from Us?

This question gauges the potential for cross-selling or upselling. If a large number of customers express interest, you can confidently develop new offerings that are likely to sell well.

How Did You First Hear About Us?

This gives you insight into which marketing channels are working best. Knowing where your customers come from can help you allocate your budget more effectively to attract more buyers.

How Would You Describe Our Product in One Sentence?

Asking customers to distill their experience into a single sentence gives you a snapshot of your brand perception. It’s also a great way to collect user-generated testimonials for marketing purposes.

Conclusion

Your product isn’t perfect—but it can be better. And the best way to improve it is by listening to your customers. The four core survey questions listed here are a must for understanding what drives satisfaction and loyalty, and the additional questions will help you dig deeper into customer behaviors and needs.

But don’t stop there. The key is to act on the feedback you receive. Your customers are handing you a roadmap to better products and higher sales—use it wisely. To help you conduct the best product survey, use our free online survey creator, enquete to achieve the best results in your product surveys.

By making improvements based on these survey insights, you’ll not only keep your customers happy but also convert them into brand advocates who drive growth for your business.