How to create an irresistible email survey

Asking for someone's time and attention is a big ask. That's why writing an email that persuades someone to complete a survey can be a tricky business. But a well-written survey email can encourage recipients to participate in the survey and provide valuable insights and data. Lets us supply a few tricks on how to write an irresistible email survey.

What is an email survey?

An email survey is an electronic message sent to a recipient's email address, requesting their participation in a survey. The email typically includes a brief explanation of the purpose of the survey and a link to the survey itself. Email surveys are a popular and effective way to collect data and feedback from a large audience quickly and efficiently.
However, with the plethora of emails that individuals receive on a daily basis, it can be a challenge to grab their attention and motivate them to respond to your survey. That’s why it’s important to know how to write an irresistible survey email that will not only grab the recipient’s attention but also compel them to take action.
In this blog post, we’ll provide you with tips and examples on how to do this so you can increase your response rates and gather valuable feedback. Now let's dive right in.

5 Steps in Creating an effective email survey

1. Start with an Irresistible email subject line
We must know that first impressions matter a lot. The subject line is the first thing your recipient sees in their inbox. It needs to be compelling enough to convince them to open the email. Here are some examples of subject lines that might work:

• Help us make our product better
• Your opinion matters
• Tell us what you really think
• Your feedback can make a difference
• We want to hear from you

2. Be clear and concise
Your email needs to be clear and to the point. Let the recipient know what the survey is about, how long it will take, and what they'll get out of it. If the email is too long or confusing, they're likely to lose interest and move on. Here's an example of a clear and concise email:
Dear [Recipient],
We're conducting a survey to gather feedback on our product. It will only take a few minutes to complete and your responses will help us improve our product. As a thank you, we'll enter you into a prize draw to win a $50 gift card.
Thank you for taking the time to complete our survey.

3. Personalize the email
People are more likely to respond to an email that feels personalized to them. Use the recipient's name in the email and mention any previous interactions you've had with them. For example:
Dear [Recipient],
As one of our valued customers, we'd love to hear your thoughts on our product. We noticed that you recently purchased our new product and we'd be grateful if you could take a few minutes to complete our survey. Your feedback is important to us and will help us improve our product.
Thank you for taking the time to complete our survey.

4. Create urgency
If you want someone to take action, you need to create a sense of urgency. Let the recipient know that the survey is only available for a limited time and that their response is needed urgently. Here's an example:
Dear [Recipient],
We're conducting a survey to gather feedback on our product, but time is running out. We need your feedback before the end of the week so that we can make the necessary changes to improve our product. It will only take a few minutes to complete and as a thank you, we'll enter you into a prize draw to win a $50 gift card.
Thank you for taking the time to complete our survey.

5. Provide an incentive
Sometimes people need a little extra motivation to complete a survey. Providing an incentive can be a great way to increase response rates. Here are some examples of incentives you could offer:

• A discount code for your product or service
• Entry into a prize draw
• A free trial of your product or service
• A charitable donation on their behalf

Here's an example of an email that provides an incentive:

Dear [Recipient],
We're conducting a survey to gather feedback on our product. It will only take a few minutes to complete and as a thank you, we'll send you a discount code for 20% off your next purchase. Your feedback is important to us and will help us improve our product.
Thank you for taking the time to complete our survey.

Write an irresistible email survey with Enquete

Interacting with users through email surveys is one of the best ways to gather actionable insights and data—and now you’re ready to get to work writing your survey. Following the tips in this guide provides a solid foundation of ideas and strategies. See how Enquete software can assist you even further.
Sign up to enjoy all of the benefits of an Enquete member. We offer over a hundred valuable features that will help you create the perfect survey. You can also read our blogs to find further tips on choosing the best survey design, avoiding common survey mistakes, or the best way to use incentives to improve response rates
With our pre-made survey templates and questions, you can create enjoyable surveys conveniently. Experiment with our different design styles and use them in your emails. Keep track of what works and what doesn’t. With a bit of practice, you’ll soon have the survey results rolling in.