10 best product survey questions to ask your target market

Product Survey question Imagine trying to bake a cake with the recipe used for baking bread. Well, we all know how that is going to end. That's the challenge you face when conducting product surveys without knowing the right questions to ask. You end up making something your customers don't want. This misdirection can jeopardize the entire success of your business because you didn't really understand what the customer wanted before making the product.
If this is your challenge, you have come to the right article. You are about to learn how to create the right product survey questions that will give you the insights you need to improve your products and keep your customers happy.

But first!

What is a product survey?

A product survey is a research tool used by producers to learn what their target market thinks about a product that they plan to produce so they can produce an appealing product that satisfies customers' needs. Running a survey before launching a product means you get to see what people really want and need.
But the beauty of product surveys doesn't stop there. Even for existing products, these surveys remain invaluable. They provide a continuous stream of feedback, helping you gauge how users are enjoying their experience and pinpoint areas for improvement.
To harness the full potential of product surveys, you need the right product survey questions. That's why we've compiled a list of top-notch product survey questions that can make a significant impact on your company's growth. These survey questions will not only help you understand your customers better but also guide your future product development decisions.

Product Survey Questions Examples

Here is a list of some of the most common product survey questions to help you conduct product research that’ll help your product succeed in the market.
Let’s take a look at some example product survey questions to ask customers about your product:

How often do you use our products?
Which features are most valuable to you?
How would you compare our products to our competitors'?
What important features are we missing?
What are you trying to solve by using our product?
Who else could find our product useful?
How easy is it to use our product?
How would you rate the value for money?
How likely are you to recommend this product to others?
How could we improve our product to better meet your needs?

1. How often do you use our products?

The objective of this survey question is to help you gauge the frequency of product usage, giving insights into customer engagement and product satisfaction.
For Example, let's say you run a software company, and a user responds, "I use your software daily for project management." This indicates strong, frequent usage and satisfaction.

2. Which features are most valuable to you?

This will give you insight into which product features resonate the most with customers, helping you focus on enhancing those elements.
Example: A customer might say, "I find the data analysis feature most valuable; it's critical for my business decision-making." This insight guides you to prioritize and improve this feature.

3. How would you compare our products to our competitors'?

The goal here is to understand how customers perceive your products in comparison to alternatives on the market and help measure your market power.
For example a respondent might mention, "Your product's user interface is much more intuitive than your competitors', but their pricing is more competitive." This reveals areas where you excel and where you can improve.

4. What important features are we missing?

The objective here is to Identify gaps in your product that customers desire, potentially uncovering opportunities for innovation.
Example: A customer suggests, "I wish your email marketing tool had an automated A/B testing feature." This uncovers a feature that could make your product more competitive.

5. What are you trying to solve by using our product?

This will help you understand the specific problems your product solves for users and how you can enhance its problem-solving capabilities.

6. Who else could find our product useful?

Objective: Identify potential customer segments you may not have considered and expand your reach.
Example: A respondent says, "My colleagues at work could benefit from your project management tool." This hints at a new target audience.

7. How easy is it to use our product?

Objective: Assess the user-friendliness of your product, especially for new customers, and uncover potential areas for improvement.
Example: A user might comment, "Your software is user-friendly, but I had trouble navigating the setup process." This highlights an area for improvement.

8. How would you rate the value for money?

Objective: Determine if your product is appropriately priced for your target audience and explore opportunities to enhance its value.
Example: A customer states, "Your product offers great value for its price." This indicates customer satisfaction with the product's cost-effectiveness.

9. How likely are you to recommend this product to others?

Objective: Measure customer satisfaction and advocacy, which can impact your product's word-of-mouth marketing.
For example: A respondent enthusiastically says, "I'd definitely recommend your product to my friends and colleagues." This indicates strong customer advocacy.

10. How could we improve our product to better meet your needs?

Objective: Encourage customers to provide feedback and ideas for product improvement, helping you enhance the overall customer experience.
For example a user may suggests, "It would be great if your mobile app had an offline mode for accessing documents without an internet connection." This offers a specific improvement idea.

By asking these well-crafted questions, you gain a deeper understanding of your product's strengths and weaknesses, enabling you to make informed decisions and drive product development that resonates with your target audience. It's all about aligning your product with customer needs and preferences, which ultimately leads to customer satisfaction and business success.

Final take on asking product survey questions

Remember, it's important to have a clear purpose and select the most relevant product survey questions. Don't overwhelm your audience with a lengthy questionnaire. Once you've gathered the insights, let your customers know that their feedback is not in vain and will be used to satisfy theie expectations. Use this valuable information to shape the future of your product and enhance the overall customer experience.
To help you conduct the best product survey, use our free online survey creator, enquete to achieve the best results in your product surveys.
There are various ways to run surveys and utilize the data you collect, so you can continuously improve your product. Unlock the potential of your products through the magic of surveys. Start asking the right questions, and watch your business flourish. if you are still doubting if surveys are the best way to go about your product research, you can read more on the advantages of survey over other research methods.

Photo by Giorgio Trovato on Unsplash

17/10/2023