Analyse Matrix Multiple Choice Question Responses

A Matrix Multiple Choice question allows respondents to make multiple selections across several rows. In the Analysis section, Enquete helps you compare how often each option was selected for each row and understand the overall selection pattern.

In the example shown, respondents were asked which additional services would be beneficial for managing migraines. Because multiple selections are allowed, respondents can choose more than one option across the matrix.

Step 1: Switch between the available views

At the top right of the analysis panel, Enquete provides four views:

• Heatmap

• Stacked

• Comparison

• Table

Use Heatmap to quickly see where selections are concentrated.

Use Stacked to view how selections are distributed within each row.

Use Comparison when you want to compare rows or options more directly.

Use Table when you want an exact breakdown of the results.

Each view shows the same data in a different format.

Step 2: Review the Heatmap view

The Selection Heatmap shows the rows on one side and the available answer options across the top. Each cell shows how many respondents selected that option for that row.

In this example:

• Support groups was marked as Interested by 7 respondents and Not Interested by 3

• Educational workshops was marked as Interested by 7 respondents and Not Interested by 3

This shows that both services received the same response pattern, with most respondents selecting Interested.

Step 3: Review the summary below the chart

Below the chart, Enquete shows summary values such as:

• Total Selections

• Avg per Response

In this example:

• Total Selections = 20

• Avg per Response = 2.0

These values help you understand the overall activity in the question. They are especially useful in Matrix Multiple Choice questions because respondents can make more than one selection.

Step 4: Use the chart menu

At the top right of the chart area, the three-line menu icon allows you to download the current chart.

Depending on the available options, you can export it as:

• PNG

• CSV

• SVG

This is useful when you want to include the analysis in reports, presentations, or external review.

How to interprete matrix multiple choice results

To interpret Matrix Multiple Choice results, look at each row and compare how often each option was selected.

Since multiple selections are allowed, the goal is not to find one single winning answer, but to understand the selection pattern across rows and options.

In this example, both Support groups and Educational workshops were selected as Interested by most respondents. This suggests that both services are seen as valuable by a clear majority of the audience.

You should also compare whether some rows receive stronger interest than others. If one row has much higher selection counts, it usually indicates stronger demand or relevance.

What to pay attention to

When analysing a Matrix Multiple Choice question, pay attention to:

• which options are selected most often in each row

• whether the same pattern appears across multiple rows

• whether some rows receive clearly stronger interest than others

• the total number of selections made

• the average number of selections per response

This helps you understand both the popularity of each option and the overall selection behaviour across the matrix.