Matrix Single Choice Question Type

The Matrix Single Choice question type allows you to ask multiple related questions using the same set of answer options in a grid format.

Each row represents a statement or item, and each column represents a response option. Respondents can select only one option per row.

This format is powerful when you want to measure consistent feedback across multiple items using the same rating scale.

Matrix Single Choice questions are important because they:

• Save space by grouping related questions together

• Ensure consistent response scales across items

• Make comparison and analysis easier

• Provide structured, clean data

Instead of asking separate questions one by one, you can present them in one organized grid.

Example:

Customer Satisfaction Survey
Rows:

• Customer support responsiveness

• Product quality

• Delivery speed

Columns:

• Very Satisfied

• Satisfied

• Neutral

• Dissatisfied

• Very Dissatisfied

This format keeps your survey structured and easy to analyze.

Step 1: Add a Matrix Single-Choice Question

In the Survey Builder, click on the question type dropdown.

From the list, select Matrix Single Choice.

Once selected, the question layout changes to a grid format with Rows and Columns sections.

You can now edit the main question text to match your survey purpose.

Step 2: Configure Rows

Under the Rows section, enter each statement or item you want respondents to evaluate.

To add a new row, click Add Row. A new row field will appear automatically.

To add multiple rows at once, click Add Bulk. Type each row on a new line, pressing Enter to move to the next. Once finished, click Save and all rows will appear in the grid.

Step 3: Configure Columns

Under the Columns section, define the answer scale respondents will use.

To add a new column, click Add Column.

To add multiple columns at once, click Add Bulk, enter each option on a new line, and click Save.

You can add as many columns as needed, depending on your rating scale.

How Responses Appear in Results

Since respondents can select only one option per row, each row produces structured and comparable results.

You can easily see how each statement performs across the selected scale, making it ideal for performance tracking and satisfaction measurement.

Best Practices

• Keep the number of rows manageable to avoid overwhelming respondents.

• Use clear and consistent column labels.

• Avoid mixing unrelated topics in the same matrix.

• Ensure each row measures a single idea.

Matrix Single Choice is powerful when used correctly — it keeps surveys organized, improves comparability, and produces clean analytical data.